Vertex
Vertex Capital Advisors helps people navigate life's biggest financial decisions with care and clarity.
Challenge
Vertex Capital's brand wasn't showing who they really were. While they excelled at guiding retirees and widows through complex money decisions, their old look felt outdated and didn't match their expertise.
Goal
Create a brand that builds trust at first glance. We wanted every piece - from their logo to their website - to feel as welcoming and professional as their team.
Result
Working with our design partner Josh Passler of FinArt, we gave Vertex a complete makeover. New logo, fresh colors, modern fonts - the works. Then we built a website that makes financial planning feel less scary. Now everything matches who they really are: friendly experts who make complicated money stuff simple. Their new brand helps them stand out and draw in the right clients.
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